As of 2021, around 73 percent of Chinese consumers have purchased wine online before, while 75 percent of consumers were considering buying wine on e-commerce platforms. Recently, e-commerce became an important distribution channel for China's wine retailers.
Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forward Intelligence (Qianzhan). (April 29, 2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021." Chart. April 29, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). (2021). Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan). "Share of Consumers Who Purchased or Thought about Purchasing Wine on E-commerce Platforms in China in 2021." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
Forward Intelligence (Qianzhan), Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 Statista, https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/ (last visited December 30, 2024)
Share of consumers who purchased or thought about purchasing wine on e-commerce platforms in China in 2021 [Graph], Forward Intelligence (Qianzhan), April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1248457/china-share-of-consumers-who-bought-wine-online/
