According to a study of U.S. iOS users aged 18 years old and above, 84 percent of responding Gen Z audiences in the United States were active users of the YouTube app. By comparison, 73 percent of participants aged 26 and above reported being active on the platform via their iOS devices. The active user share for the Instagram app in users between 18 and 25 was recorded at 82 percent, while older users appeared to be slightly less active on the photo and video sharing platform.
Leading apps based on share of active users in the United States as of March 2021, by age group
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Measure Protocol. (June 16, 2021). Leading apps based on share of active users in the United States as of March 2021, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. "Leading apps based on share of active users in the United States as of March 2021, by age group." Chart. June 16, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. (2021). Leading apps based on share of active users in the United States as of March 2021, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol. "Leading Apps Based on Share of Active Users in The United States as of March 2021, by Age Group." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/
Measure Protocol, Leading apps based on share of active users in the United States as of March 2021, by age group Statista, https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/ (last visited November 21, 2024)
Leading apps based on share of active users in the United States as of March 2021, by age group [Graph], Measure Protocol, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1248449/us-apps-active-user-reach-by-age/
