According to a survey of social commerce users in the Philippines, in the first quarter of 2020, clothing was the most popular product category accounting for approximately 76.61 percent of sales. Shopping and retail followed at 17.44 percent during this quarter, then dropping by 2.43 percent in the second quarter. Social commerce purchases for food and beverage items surged in the second quarter of the year after lockdown measures due to the coronavirus (COVID-19) pandemic were implemented.
Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iKala. (October 7, 2020). Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. "Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020." Chart. October 7, 2020. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. (2020). Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. "Leading Social Commerce Product Categories in The Philippines from 1st Quarter 2020 to 2nd Quarter 2020." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala, Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 Statista, https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/ (last visited January 05, 2025)
Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 [Graph], iKala, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
