According to a survey of social commerce users in the Philippines, in the first quarter of 2020, clothing was the most popular product category accounting for approximately 76.61 percent of sales. Shopping and retail followed at 17.44 percent during this quarter, then dropping by 2.43 percent in the second quarter. Social commerce purchases for food and beverage items surged in the second quarter of the year after lockdown measures due to the coronavirus (COVID-19) pandemic were implemented.
Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020
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iKala. (October 7, 2020). Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. "Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020." Chart. October 7, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. (2020). Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala. "Leading Social Commerce Product Categories in The Philippines from 1st Quarter 2020 to 2nd Quarter 2020." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/
iKala, Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 Statista, https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/ (last visited August 24, 2024)
Leading social commerce product categories in the Philippines from 1st quarter 2020 to 2nd quarter 2020 [Graph], iKala, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1248384/philippines-leading-social-commerce-product-categories/