Leading social commerce product categories Thailand Q1-Q2 2020

Published by Kankanit Ciba, Mar 1, 2023
According to a survey of social commerce users in Thailand, in the first quarter of 2020, clothing items were the most popular product category accounting for approximately 36.78 percent of sales. Social commerce purchases for clothing slightly dropped to approximately 31.56 percent in the second quarter.

Leading social commerce product categories in Thailand from 1st quarter to 2nd quarter 2020

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Release date

October 2020

Region

Thailand

Survey time period

Q1 to Q2 2020

Number of respondents

13,000 respondents

Special properties

survey was conducted among consumers and businesses across Thailand, Vietnam, the Philippines, and Singapore

Supplementary notes

Survey was conducted among 12,000 consumers and 1,000 businesses.

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