![Xin Ou](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3877_1713870237.png)
Share of lower-tier market shoppers in China 2019, by preferred shopping channels
As of 2019, around 63.4 percent of Chinese who lived in lower-tier cities and rural areas preferred to shop online. On average, China's lower-tier consumers shopping 5.8 times a month online.