In 2023, Duolingo Inc. generated 404.68 million U.S. dollars in revenues from subscriptions to its premium plan Duolingo Plus, more than doubling subscription revenues from 2021. Advertising represented the second-largest revenue segment for the company between 2019 and the end of 2023, but the Duolingo English Test revenues have increase to over 40 million U.S. dollars.
Revenues generated by Duolingo Inc. from 2019 to 2023, by segment
(in million U.S. dollars)
In 2023, Duolingo started reporting their in-app purchase revenues as a separate segment from their "Other" revenues. According to the source, between 2021 and 2023, "Other revenue" was mainly comprised of revenue from Duo’s TaquerÃa.
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Duolingo. (February 28, 2024). Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/
Duolingo. "Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars)." Chart. February 28, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/
Duolingo. (2024). Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/
Duolingo. "Revenues Generated by Duolingo Inc. from 2019 to 2023, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/
Duolingo, Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/ (last visited December 30, 2024)
Revenues generated by Duolingo Inc. from 2019 to 2023, by segment (in million U.S. dollars) [Graph], Duolingo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1248140/duolingo-revenues-by-segment/
