In 2024, 83 percent of Duolingo's total bookings came from users who purchased a subscription to the platform's premium plan Duolingo Plus, for a value of 730.7 million U.S. dollars. The value of total Duolingo bookings more than doubled between 2021 and the end of 2023, going from 294 million U.S. dollars to 622 million U.S. dollars. Besides subscription plans, Duolingo Inc. offers in-app purchases of virtual goods, and an English language proficiency test valid to access higher education.
Annual bookings generated by Duolingo worldwide from 2019 to 2024
(in million U.S. dollars)
According to the source:"Subscription bookings represent the amounts we receive from a purchase of a subscription to Duolingo Plus."
"Total bookings represent the amounts we receive from a purchase of a subscription to Duolingo Plus, a registration for a Duolingo English Test, an in-app purchase for a virtual good and from advertising networks for advertisements served to our users."
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Duolingo. (February 28, 2025). Annual bookings generated by Duolingo worldwide from 2019 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1248050/duolingo-annual-bookings/
Duolingo. "Annual bookings generated by Duolingo worldwide from 2019 to 2024 (in million U.S. dollars)." Chart. February 28, 2025. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1248050/duolingo-annual-bookings/
Duolingo. (2025). Annual bookings generated by Duolingo worldwide from 2019 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1248050/duolingo-annual-bookings/
Duolingo. "Annual Bookings Generated by Duolingo Worldwide from 2019 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 28 Feb 2025, https://www.statista.com/statistics/1248050/duolingo-annual-bookings/
Duolingo, Annual bookings generated by Duolingo worldwide from 2019 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1248050/duolingo-annual-bookings/ (last visited March 13, 2025)
Annual bookings generated by Duolingo worldwide from 2019 to 2024 (in million U.S. dollars) [Graph], Duolingo, February 28, 2025. [Online]. Available: https://www.statista.com/statistics/1248050/duolingo-annual-bookings/
