According to a survey of social commerce users in Vietnam in 2020, women aged 25 to 34 years accounted for 32 percent of purchases on social media platforms. Women aged 18 to 24 years represented the second largest demographic in the distribution, accounting for 20 percent of social commerce purchases.
Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender
Age group in years
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iKala. (October 7, 2020). Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender [Graph]. In Statista. Retrieved August 08, 2024, from https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender." Chart. October 7, 2020. Statista. Accessed August 08, 2024. https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. (2020). Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender. Statista. Statista Inc.. Accessed: August 08, 2024. https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala. "Distribution of Social Commerce Shoppers in Vietnam from 1st Quarter to 2nd Quarter 2020, by Age and Gender." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
iKala, Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender Statista, https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/ (last visited August 08, 2024)
Distribution of social commerce shoppers in Vietnam from 1st quarter to 2nd quarter 2020, by age and gender [Graph], iKala, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1247896/vietnam-social-commerce-shoppers-by-age-and-and-gender/
