In 2020, male customers accounted for only 28 percent of the total pop-store customers in first-tier cities. While in the second and third-tier cities, the share of male customers was at about 39 percent. The pop-up store industry in China has grown significantly in the last few years.
Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier
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199IT. (June 24, 2021). Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/
199IT. "Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier." Chart. June 24, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/
199IT. (2021). Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/
199IT. "Share of Pop-up Store Customers of Different Genders in China in 2019 and 2020, by City Tier." Statista, Statista Inc., 24 Jun 2021, https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/
199IT, Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier Statista, https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/ (last visited December 27, 2024)
Share of pop-up store customers of different genders in China in 2019 and 2020, by city tier [Graph], 199IT, June 24, 2021. [Online]. Available: https://www.statista.com/statistics/1247717/china-gender-and-city-tier-distribution-of-pop-up-store-customers/
