Leading products and services bought after seeing them on Twitter Japan 2023

Published by Statista Research Department, Sep 18, 2023
A survey conducted among Twitter users in Japan in June 2023 showed that more than 34 percent of the respondents had bought food or sweets after seeing them on Twitter. Food and sweets were the leading category in this regard, followed by beverages and cosmetics.

Most common products and services purchased after seeing them on Twitter in Japan as of June 2023

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Release date

July 2023

Region

Japan

Survey time period

June 26 to 27, 2023

Number of respondents

1,060 respondents

Age group

15-59 years

Special properties

among people who use Twitter at least once per month; multiple answers possible

Method of interview

Online survey

Supplementary notes

Survey question: "Did you ever buy products or services with information on Twitter being a cue or reference (such as posts of general users, entertainers, companies, advertising, etc.)? Please check all the things that apply."

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Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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