Most common reasons for unfollowing corporate accounts on Twitter Japan 2020
According to a survey conducted in December 2020, more than 37 percent of the respondents in Japan stated too little new information or sales information about services and products as a reason for unfollowing an official company account on Twitter. At the same time, more than 31 percent of the respondents mentioned too few Twitter campaigns that they can participate in as a reason for unfollowing a corporate account.
