Most common reasons for following corporate accounts on Twitter Japan 2020

Published by Statista Research Department, Jul 11, 2022
According to a survey conducted in December 2020, close to 47 percent of respondents in Japan stated that their reason for following an official company account on Twitter was that they wanted to get bargain-related information. At the same time, one fourth of the respondents mentioned that they liked the brand.

Leading reasons for following official company accounts on Twitter in Japan as of December 2020

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Release date

January 2021

Region

Japan

Survey time period

December 16 to 27, 2020

Number of respondents

1,100 respondents

Special properties

among Twitter users who follow official company accounts

Method of interview

Online survey

Supplementary notes

Survey question: "What is your reason for following an official company account on Twitter? Please check all the things that apply."

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