The expenditure on social advertising in Japan amounted to 973.5 billion Japanese yen in 2023. A breakdown by ad category shows that social networking services constituted the largest advertising category during that year.
Expenditure on social advertising in Japan from 2018 to 2023
(in billion Japanese yen)
The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
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Dentsu. (March 12, 2024). Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. (2024). Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on Social Advertising in Japan from 2018 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu, Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/ (last visited December 22, 2024)
Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
