A survey conducted during the third quarter of 2023 showed that 57.6 percent of internet users in Japan used search engines as a primary source of information when researching brands online. Product and brand websites followed with a share of 30.7 percent.
Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, und We Are Social, und Meltwater. "Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, We Are Social, Meltwater. (2024). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources Used for Online Brand Research among Internet Users in Japan as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal & We Are Social & Meltwater, Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/ (last visited December 18, 2024)
Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/