A survey conducted in May 2021 among consumers in the United States revealed that the most popular way of purchasing retail items was shopping in person, especially among older shoppers as 71 percent of consumers aged above 55 stated that they prefer this option. Purchasing through a brand's website using a computer/laptop or using a third party app/website such as Amazon was slightly more popular among consumers aged between 18 and 34.
Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group
Characteristic
18-34
35-54
55+
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InMobi. (June 16, 2021). Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/
InMobi. "Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group." Chart. June 16, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/
InMobi. (2021). Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/
InMobi. "Preferred Channels for Purchasing Retail Items among Consumers in The United States as of 2nd Quarter 2021, by Age Group." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/
InMobi, Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group Statista, https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/ (last visited July 23, 2024)
Preferred channels for purchasing retail items among consumers in the United States as of 2nd quarter 2021, by age group [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1247071/retail-purchasing-channel-preference-by-age-us/