Consumers' purchase channel preferences for retail items in US Q2 2021, by gender
According to the findings of a recent survey conducted among consumers in the United States, the most popular way of purchasing retail items was shopping in person, with 65 percent of female shoppers and 60 percent of male shoppers opting for this option. Purchasing through a brand's website using a computer/laptop was the second most preferred channel, which was slightly more popular among male consumers compared to female consumers.
