A study from 2021 on the radio consumption in the United States and Canada found that in a typical week the surveyed radio users listened to radio traditionally in 61 percent of their time compared to spending 35 percent of their radio listening time with digital radio. Since 2013, the share of time spent with traditional radio has slightly but steadily decreased from originally 85 percent of the time.
Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021
from 470 radio station databases; among people who listen to radio in a typical week; among those who listen to AM/FM radio
Method of interview
Online survey
Supplementary notes
* Traditional platforms: traditional platforms (an AM/FM radio at home/school/work or in a vehicle). ** Digital platforms: computer, mobile, smart speaker, podcasts.
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Jacobs Media. (May 21, 2021). Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/
Jacobs Media. "Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021." Chart. May 21, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/
Jacobs Media. (2021). Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/
Jacobs Media. "Distribution of Time Spent with Traditional and Digital Radio in The United States and Canada from 2013 to 2021." Statista, Statista Inc., 21 May 2021, https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/
Jacobs Media, Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021 Statista, https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/ (last visited November 21, 2024)
Distribution of time spent with traditional and digital radio in the United States and Canada from 2013 to 2021 [Graph], Jacobs Media, May 21, 2021. [Online]. Available: https://www.statista.com/statistics/1246894/traditional-digital-radio-time-spent-united-states-canada/