Marketing spending plans in Russia 2021, by channel
Three out of four marketing executives in Russia planned to increase spending on social media marketing in the second half of 2021, according to a survey conducted in the second quarter of that year. Furthermore, none of the respondents expected to decrease their expenditure on search marketing in that period. At the same time, nearly 30 percent stated they would reduce their spending on traditional marketing channels, such as TV, print media, and newsletters by post.
