Likelihood of U.S. consumers to shop with a retail app in the future 2021, by gender

Published by
Kasia Davies,
Jan 14, 2025
In the second quarter of 2021, approximately 40 percent of male shoppers said they were likely or even highly likely to shop using a retail mobile app in the future. At roughly 35 percent, female consumers were slightly less inclined to do so.

How likely are you to shop using a retail mobile app in the future?

CharacteristicFemaleMale
Highly unlikely 20% 15%
Unlikely 24% 23%
Neither likely nor unlikely 21% 21%
Likely 24% 29%
Highly likely 11% 12%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents20%20%24%24%21%21%24%24%11%11%15%15%23%23%21%21%29%29%12%12%FemaleMaleHighly unlikelyUnlikelyNeither likely nor unlikelyLikelyHighly likely
0%5%10%15%20%25%30%35%

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Release date

June 2021

Region

United States

Survey time period

2021

Number of respondents

710 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date of the survey.

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