YouTube: leading influencers Ukraine

The Ukrainian educational YouTube channel SlivkiShow ranked first among popular accounts on that social network in the first half of 2021. Poznavatel was the second-leading YouTube channel, having earned 37 points. The ranking is based on both quantitative indicators, such as number of followers, and qualitative ones, such as participation in political campaigns.

Leading YouTube influencers in Ukraine in 1st half 2021, by score* (in points)

Characteristic	Score in points
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Release date

December 2021

More information

Region

Ukraine

Survey time period

H1 2021

Supplementary notes

* The ranking of influencers is based on two clusters of factors. The first cluster, quantitative, is calculated using HypeAuditor: "subscribers, audience quality, audience acquisition, and Ukrainian audience share". The second, conditionally holistic and ideological: "participation in political campaigns and advertisements number during the period observed", is monitored through manual research by the team of the Committee on Influenza Marketing IAB Ukraine profiles, and serves as additional information for decision-making.
The date of release is the date of access.

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