A survey conducted among consumers in the United States in May2021 revealed that the most popular way of browsing for retail items was in person browsing, especially prominent among older consumers. About 60 percent of the those surveyed aged 55 and above preferred this option. Browsing for retail items on a brand's website using a computer/laptop was the second most preferred method, with consumers aged between 35-54 using this option slightly more than younger and older consumers.
Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group
Characteristic
18-34
35-54
55+
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InMobi. (June 16, 2021). Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/
InMobi. "Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group." Chart. June 16, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/
InMobi. (2021). Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/
InMobi. "Preferred Methods for Browsing Retail Items among Consumers in The United States as of 2nd Quarter 2021, by Age Group." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/
InMobi, Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group Statista, https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/ (last visited August 24, 2024)
Preferred methods for browsing retail items among consumers in the United States as of 2nd quarter 2021, by age group [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1246703/browsing-preference-for-retail-items-by-age-us/