The Indian digital payments provider RuPay had a market share of over 60 percent in the credit and debit card segment in 2020. RuPay was introduced in 2012 by the National Payments Corporation of India (NPCI) and had a market share of around 15 percent in 2017. Around 600 million cards had been issued by over one thousand cooperation banks, the vast majority being debit cards. This led to a significant reduction of market shares of its international competitors like Mastercard and Visa.
A big proportion of RuPay accounts was issued under the Prdhan Mantri Jan Dhan Yojana (PMJDY). The value of transactions was comparatively low with the target group of this scheme.
Market share of RuPay Cards in India in 2017 and 2020
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Reserve Bank of India. (January 25, 2021). Market share of RuPay Cards in India in 2017 and 2020 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/
Reserve Bank of India. "Market share of RuPay Cards in India in 2017 and 2020." Chart. January 25, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/
Reserve Bank of India. (2021). Market share of RuPay Cards in India in 2017 and 2020. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/
Reserve Bank of India. "Market Share of Rupay Cards in India in 2017 and 2020." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/
Reserve Bank of India, Market share of RuPay Cards in India in 2017 and 2020 Statista, https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/ (last visited October 31, 2024)
Market share of RuPay Cards in India in 2017 and 2020 [Graph], Reserve Bank of India, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/1246665/india-market-share-of-rupay-cards/
