Live commerce and recognition and usage Asia 2021, by city

Published by Thuy D., Sep 11, 2024
According to a survey from January 2021, 62.5 percent of respondents in Hanoi, Vietnam, have used live commerce for shopping. In comparison, less than six percent of the respondents from Tokyo, Japan, have used live commerce services. Live commerce is a shopping service where shopping is facilitated by a live stream on the internet.

Live commerce and recognition and usage rate in Asia in 2021, by city

CharacteristicI know and have used itI know but never used itI've heard of it, but don't know what it isI've never heard of it
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Showing entries 1 to 10 (10 entries in total)
Statistic: Live commerce and recognition and usage rate in Asia in 2021, by city

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Release date

March 2021

Region

Asia, APAC

Survey time period

December 25, 2020 to January 12, 2021

Number of respondents

3,200 respondents

Age group

10 to 49 years

Special properties

who shopped online within the last year

Method of interview

Online panel

Supplementary notes

Original question: "Do you know live commerce and have you ever used it in the past?"

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