According to a survey conducted in December 2020, close to 20 percent of the respondents in Japan stated that they had experienced that their impression of a brand, business, or product worsened due to the content of an online video advertisement. An additional 25.8 percent answered that they sometimes experienced that. At the same time, more than half of the respondents rarely or never experienced such a change in impression.
Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020
Survey question: "Did you experience that your impression of a brand, business, or product became worse due to the content of a video advertisement that you watched?"
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Neo Marketing. (January 14, 2021). Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. "Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020." Chart. January 14, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. (2021). Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing. "Share of People Whose Impression of a Brand, Business, or Product Worsened Due to Online Video Advertisements in Japan as of December 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
Neo Marketing, Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 Statista, https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/ (last visited November 22, 2024)
Share of people whose impression of a brand, business, or product worsened due to online video advertisements in Japan as of December 2020 [Graph], Neo Marketing, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1246533/japan-share-people-worsened-impression-online-video-advertisements/
