According to a survey conducted in December 2020, more than five percent of the respondents in Japan stated that they had experienced that their impression of a brand, business, or product increased due to the content of an online video advertisement. An additional 21.3 percent answered that they sometimes experienced that. At the same time, more than two thirds of the respondents rarely or never experienced such a change in impression.
Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020
Survey question: "Did you experience that your impression of a brand, business, or product became better due to the content of a video advertisement that you watched?"
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Neo Marketing. (January 14, 2021). Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. "Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020." Chart. January 14, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. (2021). Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing. "Share of People Whose Impression of a Brand, Business, or Product Improved Due to Online Video Advertisements in Japan as of December 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
Neo Marketing, Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 Statista, https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/ (last visited November 25, 2024)
Share of people whose impression of a brand, business, or product improved due to online video advertisements in Japan as of December 2020 [Graph], Neo Marketing, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1246523/japan-share-people-improved-impression-online-video-advertisements/
