Share of people who skip online video advertising Japan 2020, by frequency

Published by Statista Research Department, Jun 24, 2021
According to a survey conducted in December 2020, close to 39 percent of the respondents in Japan stated that they always skipped online video advertisements when encountering them on video streaming services. By contrast, only 0.2 percent always watched online video advertising until the end.

Share of people who skip online video advertisements in Japan as of December 2020, by frequency

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Release date

January 2021

Region

Japan

Survey time period

December 23 to 24, 2020

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online Access Panel

Supplementary notes

Survey question: "Do you skip video advertisements when you encounter them on video streaming services? Please answer what applies."

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