During a 2021 survey conducted in major Latin American countries, According to a survey conducted in January 2021, over 95 percent of responding market research companies reported using online surveys as a tool for data collection. More than 85 percent of the companies surveyed said that they use mobile surveys, while 11 percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.
Usage of new research tools by market research companies in Colombia in 2021, by implementation stage
Characteristic
Uses currently
Plans to use in the short term
Does not plan to use
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ACEI. (February 28, 2021). Usage of new research tools by market research companies in Colombia in 2021, by implementation stage [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/
ACEI. "Usage of new research tools by market research companies in Colombia in 2021, by implementation stage." Chart. February 28, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/
ACEI. (2021). Usage of new research tools by market research companies in Colombia in 2021, by implementation stage. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/
ACEI. "Usage of New Research Tools by Market Research Companies in Colombia in 2021, by Implementation Stage." Statista, Statista Inc., 28 Feb 2021, https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/
ACEI, Usage of new research tools by market research companies in Colombia in 2021, by implementation stage Statista, https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/ (last visited July 03, 2024)
Usage of new research tools by market research companies in Colombia in 2021, by implementation stage [Graph], ACEI, February 28, 2021. [Online]. Available: https://www.statista.com/statistics/1246466/tools-implementation-market-research-companies-colombia/