When asked about their intended expenditures during Amazon's Prime Day in the summer of 2021, about a third of male shoppers in the United States said they planned to spend more during this year's event. In contrast, a higher percentage of the country's female consumers wanted to spend less on Prime Day this year.
Do you intend to spend more or less on Prime Day this year?
Characteristic
I plan to spend more
I plan to spend about the same
I plan to spend less
I do not plan to shop on Prime Day this year
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U.S. consumers who shopped online at least once a year
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Percentage points exceeding 100 percent are probably due to rounding.
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Profitero. (June 18, 2021). Do you intend to spend more or less on Prime Day this year? [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/
Profitero. "Do you intend to spend more or less on Prime Day this year?." Chart. June 18, 2021. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/
Profitero. (2021). Do you intend to spend more or less on Prime Day this year?. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/
Profitero. "Do You Intend to Spend More or Less on Prime Day This Year?." Statista, Statista Inc., 18 Jun 2021, https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/
Profitero, Do you intend to spend more or less on Prime Day this year? Statista, https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/ (last visited July 06, 2024)
Do you intend to spend more or less on Prime Day this year? [Graph], Profitero, June 18, 2021. [Online]. Available: https://www.statista.com/statistics/1246373/spending-intentions-among-us-consumers-on-prime-day/