As revealed in a survey conducted in Japan in 2022, the majority of young adults and middle-aged consumers purchased goods and services over the internet. While over 66 percent of respondents aged 30 to 39 years stated to have made online purchases within the last year, only 12 percent of elderly respondents aged 80 years and older were e-commerce users.
Share of online retail shopping users in Japan in 2022, by age group
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e-Stat (Japan). (May 29, 2023). Share of online retail shopping users in Japan in 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). "Share of online retail shopping users in Japan in 2022, by age group." Chart. May 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). (2023). Share of online retail shopping users in Japan in 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). "Share of Online Retail Shopping Users in Japan in 2022, by Age Group." Statista, Statista Inc., 29 May 2023, https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan), Share of online retail shopping users in Japan in 2022, by age group Statista, https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/ (last visited July 22, 2024)
Share of online retail shopping users in Japan in 2022, by age group [Graph], e-Stat (Japan), May 29, 2023. [Online]. Available: https://www.statista.com/statistics/1246317/japan-share-online-retail-shopper-by-age-group/