The annual expenditure of businesses on analytics tools for social media marketing in Japan was estimated to amount to eight billion Japanese yen in 2023. It was expected that the market would decrease to 7.5 billion yen by 2025 and then stay on that level in the following years.
Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
annual expenditure of businesses on tools such as social listening and planning tools, effectiveness measuring tools, etc. (not including monitoring tools); domestic market
Supplementary notes
*Prospect.
**Forecast.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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CyberBuzz. (November 1, 2022). Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/
CyberBuzz. "Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/
CyberBuzz. (2022). Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/
CyberBuzz. "Annual Expenditure on Analytics Tools for Social Media Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/
CyberBuzz, Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/ (last visited December 21, 2024)
Annual expenditure on analytics tools for social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246227/japan-social-media-marketing-analytics-tools-market-size/
