YouTube was estimated to account for more than 28 billion Japanese yen of the annual expenditure of businesses on influencer marketing in Japan in 2023. The platform was followed by Instagram and TikTok. The total market size of influencer marketing for that year was estimated at 74.1 billion yen.
Annual expenditure on influencer marketing in Japan in 2023, by segment
(in billion Japanese yen)
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Annual expenditure in billion Japanese yen
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*The 'TikTok' category also includes influencer marketing via livestreaming apps.
**The 'Twitter' category also includes influencer marketing via blogs.
***Figures represent a prospect.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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CyberBuzz. (November 1, 2022). Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. "Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. (2022). Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz. "Annual Expenditure on Influencer Marketing in Japan in 2023, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/
CyberBuzz, Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/ (last visited July 22, 2024)
Annual expenditure on influencer marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246038/japan-influencer-marketing-market-size-by-segment/