The social media advertising segment was estimated to account for more than 972 billion Japanese yen of the annual expenditure of businesses on social media marketing in Japan in 2023. It was followed by influencer marketing and support for the operation of social media accounts. The annual expenditure on social media marketing for that year was estimated at almost 1.09 trillion yen.
Annual expenditure on social media marketing in Japan in 2023, by segment
(in billion Japanese yen)
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CyberBuzz. (November 1, 2022). Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. (2022). Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual Expenditure on Social Media Marketing in Japan in 2023, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz, Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/ (last visited December 21, 2024)
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
