EU: businesses using social media 2019-2021, by country
The Digital Economy and Society Index (DESI) ranks Finland, Ireland, and Malta as the European Union member states with the highest share of enterprises using social media in 2021. Between 2019 and 2020, the number of Finnish businesses using social media increased by more than 50 percent year-over-year, reaching a share of 44.18 percent. Ireland, which in 2019 recorded 36.26 percent of its businesses engaging in social media activities, recorded a share of 43.65 percent the following year. In 2021, the comparably small number of Romanian and Bulgarian enterprises using social channels during the previous year remained stable.
