Euro 2021: average market value of players by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The English players had an average market value of over 49 million euros - the highest average market value of all teams competing in the Euros in 2021.

Average market value of countries competing in the UEFA European Championship 2021, by team (in million euros)

Characteristic	Average market value in million euros
England	49.3
France	40
Spain	39
Germany	37.1
Portugal	31.9
Italy	30.1
Belgium	26.4
Netherlands	24.6
Croatia	14
Turkey	12.3
Austria	12.2
Denmark	11.7
Switzerland	11
Poland	10.5
Scotland	9.7
Sweden	7.8
Russia	7.2
Czechia	7.1
Wales	7
Ukraine	6.6
Slovakia	5
North Macedonia	2.5
Hungary	2.3
Finland	1.6

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Release date

June 2021

More information

Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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