The transportation segment accounted for 49.8 percent of the annual spending by advertisers on digital signage advertising media in Japan in 2023. It was the largest segment of the market, followed by commercial facilities and stores. The market size of digital signage advertising was estimated at a value of 80.1 billion yen during that year.
Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment
based on total annual spending by advertisers on digital signage advertising media**
Supplementary notes
*Figures represent a prospect.
**Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 21, 2023). Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. "Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment." Chart. December 21, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. (2023). Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings. "Distribution of The Annual Spending on Digital Signage Advertising Media in Japan in 2023, by Segment." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
Carta Holdings, Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment Statista, https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/ (last visited December 30, 2024)
Distribution of the annual spending on digital signage advertising media in Japan in 2023, by segment [Graph], Carta Holdings, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1245875/japan-digital-signage-advertising-market-share-by-segment/
