Euro 2021: average number of tweets by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The Russian players had the highest average number of tweets of any team competing in the Euros in 2021 - close to 14 thousand tweets. However, only two Russian players had Twitter accounts.

Average number of tweets of footballers competing in the UEFA European Championship 2021, by team

Characteristic	Average number of tweets
Russia	13,772.5
Finland	1,974.5
England	1,735.9
Italy	1,646.1
France	1,633.9
Spain	1,612.2
Scotland	1,545.7
Belgium	1,512.5
Austria	1,425
Czechia	1,424
North Macedonia	1,138
Wales	1,054.4
Poland	1,040.1
Netherlands	1,002
Switzerland	952.2
Denmark	846.2
Germany	806.2
Portugal	706.9
Sweden	658
Hungary	465
Ukraine	386
Turkey	334.9
Croatia	140.5
Slovakia	61

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Release date

June 2021

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Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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