Euro 2021: average number of Instagram posts by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The Portuguese players had the highest average number of Instagram posts of any team competing in the Euros in 2021 - about 535.8 IG posts.

Average number of Instagram (IG) posts of footballers competing in the UEFA European Championship 2021, by team

Characteristic	Average number of posts
Portugal	535.8
Spain	507.8
France	485.9
Italy	468.9
Belgium	455.2
Netherlands	436.2
Germany	412.9
England	355.9
Switzerland	303.3
Poland	299
Croatia	291.1
Russia	221.4
Sweden	210.8
Ukraine	210
Austria	203.6
Denmark	199.4
Slovakia	198.9
Wales	196.8
North Macedonia	181.5
Czechia	179.6
Hungary	175.6
Finland	171.4
Turkey	139.5
Scotland	129.8

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Release date

June 2021

More information

Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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