International tourist arrivals in Morocco 2021, by nationality

As of 2021, Moroccan residents abroad constituted the leading nationality of tourists travelling to Morocco, with a share of 65 percent. French and Spanish nationals followed, at with13 percent and 2.7 percent of international tourists, respectively. 

A global tourist hotspot

Morocco holds the second-highest position for both international tourist arrivals in Africa, and tourism receipts with a value of nine billion U.S. dollars recorded in 2022. The country's main attraction lies in its cultural history, landscape, and ancient Roman and Islamic sites. International tourist spending in Morocco accounted for 56 percent of total tourist expenditures in 2021, a drop from 68 percent in 2019 due to the Covid-19 pandemic and the restriction imposed. 

Tourism's financial footprint

In 2019, Morocco's travel and tourism sector's contribution to GDP amounted to 15.6 billion U.S. dollars. However, in 2020 a decline to 8.2 billion U.S. dollars occurred as a result of the pandemic. By 2021, the figure increased to around 9 billion U.S. dollars, reflecting a post-pandemic recovery. Moreover, the sector's share of contribution to Morocco's GDP was 9.19 percent in 2023 and is expected to reach 11.88 percent by 2026.