Euro 2021: Instagram and Twitter followers by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The team with the highest combined Instagram and Twitter following was Portugal, with over 416 million followers - the majority of which can be attributed to Portugal's Cristiano Ronaldo, the biggest footballing celebrity in the world.

Total number of Instagram and Twitter followers of countries competing in the UEFA European Championship 2021, by team (in millions)

Characteristic	Number of followers in millions
Portugal	416.71
France	266.65
Germany	106.05
Belgium	93
Spain	91.19
England	76.07
Wales	75.45
Netherlands	47.1
Italy	35.84
Croatia	32.59
Poland	30.7
Turkey	17.68
Scotland	10
Austria	8.85
Denmark	8.13
Switzerland	8.07
Sweden	5.28
Russia	4.82
Ukraine	2.23
Slovakia	2.23
Czechia	1
Hungary	0.96
North Macedonia	0.88
Finland	0.64

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Release date

June 2021

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Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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