Online food delivery user numbers forecast Germany 2024

In 2024, the platform to consumer segment on the German food delivery market is forecast to attract 4.8 million users. The figures are based on the Digital market Outlook by Statista, which provides forecasts, detailed market insights and key performance figures for the leading areas of the digital economy. Various digital goods and services are included. Besides sales forecasts for 150 countries and regions, Statista offers additional insight into customer development. The forecast was adjusted around the expected effect of the coronavirus (COVID-19) pandemic.

Forecast for online food delivery user numbers in Germany from 2017 to 2024 (in millions)

Characteristic	Restaurant to consumer	Platform to consumer
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Release date

May 2020

More information

Region

Germany

Survey time period

2019

Supplementary notes

The e-service market segment online food delivery includes user and sales development for two delivery service types providing cooked meals: (1) Restaurant to consumer delivery and (2) Platform to consumer delivery. Sales include the gross goods value, which is defined as total revenue for goods which are charged by the delivery service. In total online food delivery comprises meals and dishes prepared in advance for direct consumption. The restaurant to consumer market segment comprises delivery of meals which are prepared directly by restaurants. The order may be completed through a platform (e.g. Delivery Hero, Just Eat) or directly on a restaurant website (e.g. Domino’s). In the platform to consumer delivery segment those online delivery services are considered which provide customers with dishes from partner restaurants, which do not necessarily offer takeout deliveries themselves. In this case, the platform additionally takes over the delivery process. Orders made by phone, unpacked dishes for immediate consumption and non-cooked product deliveries are not included (e.g. HelloFresh).

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