Euro 2021: social media index by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The Belgian team had the highest social media index score of all teams competing in the Euros in 2021.

Social media index scores of countries competing in the UEFA European Championship 2021, by team

Characteristic	Index score (0-100)
Belgium	100
France	71.4
Croatia	25.1
Italy	22.5
Ukraine	21.9
Slovakia	21.1
Germany	17.5
Czechia	12.5
Denmark	12.3
Netherlands	9.2
Austria	8.8
Hungary	4.4
Russia	2.8
Finland	2.3
Turkey	2
Spain	1.9
Switzerland	1.5
North Macedonia	1.2
England	0.6
Portugal	0.5
Sweden	0.2
Scotland	0.2
Poland	0.2
Wales	0

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Release date

June 2021

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Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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