Euro 2021: players with most social media followers

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The celebrity player with the highest combined Instagram and Twitter following was Portuguese footballer Cristiano Ronaldo, with over 373 million followers.

Total number of Instagram and Twitter followers of celebrity football players competing in the UEFA European Championship 2021 (in millions)

Characteristic	Number of followers in millions
Cristiano Ronaldo	373.18
Gareth Bale	62.37
Kylian Mbappé	56.45
Paul Pogba	52.4
Karim Benzema	51.47
Antoine Griezmann	40.43
Toni Kroos	36.31
Eden Hazard	34.1
David de Gea	24.29
Robert Lewandowski	22.14
Raphael Varane	21.07
Luka Modrić	20.76
Alvaro Morata (Pedri)	17
Kevin De Bruyne	16.14
Jordi Alba	15.51
Manuel Neuer	14.67
Marcus Rashford	14.41
Thomas Muller	13.11
Kepler Laveran Lima Ferreira (Pepe)	13.03
Memphis Depay	11.75

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Release date

June 2021

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Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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