Leading social apps for users in the U.S. 2023, by weekly usage hours
According to a January 2023 study of iOS users in the United States, video social apps amassed the highest number of weekly average hours of engagement. TikTok was the leading social app in the examined period based on average weekly engagement, amassing almost 10 hours per user per week. YouTube followed, with each user in the examined demographic spending an average of five hours on the app. Facebook registered around 3.8 hours of weekly app engagement, while its presenting an active users reach of 72 percent among U.S. users aged in the examined month.
