Euro 2021: market value of celebrity players

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The celebrity player with the highest market value was French footballer Kylian Mbappé, with a total market value of 160 million euros.

Total market value of celebrity football players competing in the UEFA European Championship 2021 (in million euros)

Characteristic	Market value in million euros
Kylian Mbappé	160
Harry Kane	120
Kevin De Bruyne	100
Raheem Sterling	100
Jadon Sancho	100
Trent Alexander-Arnold	100
Bruno Fernandes	90
Romelu Lukaku	90
Joshua Kimmich	90
Marcus Rashford	85
Frankie de Jong	80
Joao Felix	80
Thibaut Courtois	75
Matthijs de Ligt	75
Raphael Varane	70
Kai Havertz	70
Phil Foden	70
Serge Gnabry	70
Leroy Sané	70
Rodrigo Hernandez Cascante	70

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Release date

June 2021

More information

Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

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