Leading social apps in the U.S. 2023, by active user reach
According to a study of iOS users in the United States, 91 percent of the responding audiences were active users of the YouTube app in January 2023. Instagram and Facebook also registered high levels of engagement, with 80 percent and 72 percent of U.S. users active on the platforms, respectively. TikTok, which amassed almost 10 average weekly hours per user, recorded an active audience reach of 68 percent among participants in the examined period.
