U.S. iOS users initial engagement with selected social apps 2023, by generation
According to a July 2023 study of mobile iOS users in the United States, when picking up their mobile device, the Messages app was used first 104 times in a week by participants identified in the millennials generation, and 83 times by Gen Z participants. Snapchat was the app Gen Z users picked up first the most, after their regular messaging app. Additionally, the Threads app was opened less than 10 times per week when users first engaged with their smartphones.
