SVoD app installers in the U.S. 2020, by age

Published by
Julia Stoll,
Aug 25, 2022
The Disney+ and Starz apps were the SVoD services that presented the highest share of U.S. American subscribers aged 35 years and younger in the last quarter of 2020. The streaming service that displayed the strongest adoption from app users aged 66 and older was Amazon Prime Video, with 19 percent of people installing the app.

Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by age

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Source

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Release date

June 2021

Region

United States

Survey time period

September 7 to December 6, 2020

Supplementary notes

The source does not specify the number of respondents.

Percentage points exceeding 100 percent are probably due to rounding.

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Online video in the United States "

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Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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