SVoD app installers in the U.S. 2020, by ethnicity
According to a survey in the last quarter of 2020, most of U.S. Americans installing selected SVoD apps were white. For example, the Starz app was installed by 45 percent of white smartphone users, while the share of Black subscribers was 40 percent, and the share of Latinx was 10 percent. The Netflix and Disney+ apps were the video streaming services that showed the highest share of Latinx owners, at 18 percent.