According to a survey in the last quarter of 2020, most of the recent SVoD app installers were men in the United States, except when looking at the gender distribution of the streaming services Starz and Netflix. YouTube TV and HBO Max had the highest shares of male installers, at 64 and 56 percent respectively.
Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender
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InMobi. (June 16, 2021). Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/
InMobi. "Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender." Chart. June 16, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/
InMobi. (2021). Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/
InMobi. "Distribution of People Installing Subscription Video-on-demand (Svod) Apps in The United States in 2020, by Gender." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/
InMobi, Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender Statista, https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/ (last visited December 03, 2024)
Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1245269/svod-app-installers-by-gender-united-states/