According to a survey in the last quarter of 2020, all the selected AVoD app installers skewed white owners in the United States. Tubi is the streaming service which presented the highest share of Latinx owners, while Crackled had the highest share of Black subscribers.
Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity
Characteristic
Asian
Black
Latinx
White
Other
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InMobi. (June 16, 2021). Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/
InMobi. "Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity." Chart. June 16, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/
InMobi. (2021). Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/
InMobi. "Distribution of People Installing Ad-supported Video-on-demand (Avod) Apps in The United States in 2020, by Ethnicity." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/
InMobi, Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity Statista, https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/ (last visited July 22, 2024)
Distribution of people installing Ad-supported Video-on-Demand (AVoD) apps in the United States in 2020, by ethnicity [Graph], InMobi, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1245257/avod-app-installers-by-ethnicity-united-states/